How is quantitative research characterized?

Quantitative research is characterized by its reliance on numerical data and statistical methods to analyze that data. The emphasis is on gathering data from a large sample size that is representative of the overall population. This allows for generalizations to be made from the sample to the population, increasing the reliability and validity of the findings.

In contrast to qualitative research, which often focuses on depth and individual experiences through smaller samples (as suggested in the consideration of options about small samples and personal experiences), quantitative research seeks measurable results that can be statistically analyzed to reveal patterns, trends, or relationships. This method is particularly valuable in fields where objective measurements are essential, allowing researchers to draw conclusions that can inform practices or policies based on empirical evidence.

Thus, the characteristic of using a large sample size to derive representative results aligns perfectly with the fundamentals of quantitative research.